“The name BLACK BLAZE is inspired by the Australian-native wildflower, the banksia. In the warmer months, Australia experiences back-burning and bushfires. After a fire, something grows from the black blaze left behind. The banksia.
As fire engulfs the wildflower, banksia seeds shoot out into the settling ash. This ash acts as a source of food and nourishes a new banksia to grow in its wake. This story resonates with our story. As we felt like those seeds when moving to Australia four years ago.
You may have noticed the banksia come out in other iterations of our brand. As, when we first started BLACK BLAZE, we payed homage to our new beginning through our wooden wick candles, which are symbolic of burning banksia.”